Pojacalo Caravan in Subotica

Pojacalo Caravan continued its educational journey, on a mission of strengthening the cooperation and entrepreneurial spirit of micro, small and medium enterprises across Serbia. After the gathering in Nis, the next stop was Subotica on January 24, in Infostud Hub, where the caravan gathered more than 50 small business representatives and members of the IT and startup community from the city and the area.

Ivan Minic (entrepreneur, Pojač editor and martech consultant) gave the introductory lecture on the topic “What makes some small businesses more successful than others?”, sharing part of his extensive experience in working with small businesses and some useful, practical advice. Along with inspiring examples, Minic highlighted the important details that allow successful companies to stand out in the market.

After the lecture, the visitors had the chance to her the panel discussion, in which Nenad Pantelic (Google Analytics, Google Adwords and SEO expert), Stefan Burgic (expert on social media and advertising) and Ivan Minic talked on the topic of “How to invest wisely in business advertising?”. The panelists shared the key information on how to take advantage of digital marketing, Google advertising and clever use of social media to significantly improve business. Answering the questions from entrepreneurs from Subotica, the panelists helped solve some of their doubts regarding advertising. After the official part of the program, the informal part of the Caravan allowed further exchange of experiences, strengthening of existing contacts and creation of new ones.

With support from USAID Cooperation for Growth Project, Pojacalo Caravan continued once again to connect and strengthen entrepreneurs across Serbia. You can see the photos from the event in the Gallery.

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