USAID COOPERATION FOR GROWTH PROJECT

Pojacalo meetup 005: social media, good stories and sources of finance

One more, the fifth Pojačalo meetup was held on October 30 in Dom omladine in Belgrade. According to a proven recipe, entrepreneurs and those with the idea to become one had the chance to hear interesting talks by participants with useful and inspiring things to say on topics of importance for business development and growth.

The first panel discussion was dedicated to social networks and their audience. Ana Mirkovic (Digital Communications Institute), Darko Mitrovic (Mentalno razgibavanje), Milos Skokic (Ziska) Goran Mirkovic (ContentInsights) and Miloš Maksimović (Polovni automobili) answered the questions such as “How is good content created and who creates it?”, “What makes a great content?”, “Where are good stories and how to tell them?” etc. Key insights that the participants shared were the importance of identification of the right target group and readiness to constantly adjust to feedback, which is the only way to create true communication and build the relationship with the users. In other words, it is not important to reach huge numbers of people, but to reach the right people in the right way, and Pojacalo itself was used as a good example.

On the second panel, moderated by Vladimir Pavlovic (Partner and Director at WM Equity Partners), Milos Milisavljevic (Strawberry Energy) and Peđa Popic (BeotelNet) spoke about the financing options for businesses that banks are not interested in. The key message of the panel was that the right choice, when banks say “no”, is equity financing.

Traditionally, after the panels, networking started with the chance to get to know small food and drinks producers.

Pojacalo was brought to you by USAID Cooperation for Growth Project, as part of our activities on strengthening the SME sector and creating conditions for new businesses to develop. You can check out the event photos in the photo gallery. You can find photos from the event in our gallery.

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