OMGcommerce again in Belgrade

OMGcommerce conference, the largest regional event dedicated to ecommerce and digital entrepreneurship, was held on November 20th in Belgrade, with support from USAID Cooperation for Growth Project. As in previous conferences, the event provided answers to key questions from the Serbian ecommerce community, while this year’s focus was on regulatory changes and new digital products.

In Science and Technology Park Belgrade, the conference gathered more than 250 companies and entrepreneurs. The event was opened by Joseph Lowther Chief of Party of USAID Cooperation for Growth Project, who emphasized the importance of online presence for success of a business in today’s digital age. Tatjana Matic, State Secretary of the Ministry of Trade, Tourism and Telecommunications, presented the changes in regulation that provide a better framework for development of ecommerce and growth of the sector and align it with the EU legislation. The key changes include the possibility to set prices in foreign currency, definition of web-shops and platforms, the dropshipping model etc. Tatjana Matic additionally highlighted our Project’s assistance in designing the new legislation.

Beside the inspiring lectured and panels, representatives of small businesses had the chance to gain new insights through presentations and case studies covering concrete and relevant topics such as payment, logistics, platforms, etc. As part of the Business Track segment of the conference, we heard ecommerce business solutions and advice, while in the segment dedicated to products, innovative Serbian startups presented their ecommerce solutions.

USAID Cooperation for Growth Project continues its work, together with Ministry of Trade, Tourism and Telecommunications and the business community, on building a supportive ecommerce ecosystem in Serbia which will allow SMEs to push through regulatory and administrative barriers and enter other local, regional and global markets.

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