Jelena has 20 years of professional experience in media, communications, digital marketing, and management. Throughout her professional career, she has been in constant contact with business, media, government, and non-governmental organizations’ representatives, always focusing on the importance of dialogue, cooperation, and synergy. Leading complex teams in the media outlets RTV B92 and Ringier Axel Springer Serbia, Jelena played a key role in donor projects’ monitoring, public-private dialogue encouragement, improvement of working conditions and optimization of necessary resources. As a certified Franklin Covey license trainer in Serbia, she has transferred knowledge through numerous trainings in the field of leadership, innovation, and effective communication. Through her coaching experience, she recognized the importance of continuous education with a special emphasis on improving the key skills and competencies needed for the development of SMEs sector in Serbia.
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